Marketing guru Russell Davies recently wrote up his notes on his latest presentation on his blog. Russell has been looking at how RFID and similar technology can allow brands to tell stories about their brands. He says that the world is moving to Post Digital and that for any marketer that thought the internet was complicated, they’re going to get a lot more confused. Technology we associate with the web - Twitter tweets, imagery, games and further information - is going to become infused in real products and those products will become their own communication channels. See more.
Source russell davies blog and PSFK
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