Friday, April 10, 2009

Creativesourced: Nelson Beer

Fosters in Australia teamed up with the Taboo Group to create a beer based on the tastes of thousands of creative minds (and their tongues). Nelson beer has been brewed in Melbourne and is the product of user feedback. They held gatherings and parties and then gathered feedback from almost a thousand “creative types” regarding the look, taste, and possible names for the beer.

An article by one of the project team on Lost At E Minor describes the process more:

Source PSFK

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