We dont need big networking agency but strategic thinking and creative solutions. On Textappeal seminar TetraPak and Air Emirates said so... But they are looking not for local infrastructure in each country but for local knowledge and certain level of worldclass thinking. Talking about new models of collaboration with agencies they said that they are interested in new types of networking nased on cross-functional group organization (e.g. best competence from all the world mixed for the project). They call it "Cloud work".
Wednesday, June 24, 2009
Could independent local agency be best one for big internationals?
We dont need big networking agency but strategic thinking and creative solutions. On Textappeal seminar TetraPak and Air Emirates said so... But they are looking not for local infrastructure in each country but for local knowledge and certain level of worldclass thinking. Talking about new models of collaboration with agencies they said that they are interested in new types of networking nased on cross-functional group organization (e.g. best competence from all the world mixed for the project). They call it "Cloud work".
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