Tuesday, June 30, 2009

Dramatic Ad Uses Eye-Tracking to Change Content

A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of a happy couple. When the ad is not being looked at, the image shifts to a man punching a woman. A slight delay allows the change to be viewed. It’s a very effective use of the technology that really helps get the message across.

Source: PSFK

No comments: