The passion of digital communication

On AdAge seminar participants figured" out the only thing that connect people today. Through cultures, time and different media. This substance is - passion. Passion to foootball, movies, gaming ang many other... So digitality provide us uniqe enviornment to free our passion to life. Thats why humans looking forward digital communication. Not because sertain measurement of value in digital world but because it makes sence/passion for us.