Because design could help everyone to stay in childhood forcing our ability to dream. It forces our imagination and let us play. Rodney Fitch CBE , Chairman and legendary Fitch Chief Executive Officer figured out that design is the only one languagethat connect people from different countries all around the world.
We do care about design because all of us clearly understand it. It is form of unique art form that share values of humans in forms of metaphors then people communicate their life experience about life and places.
Usage of design is sort of participation in different experiences via diesign objects. We should use design to communicate ideas worldwide via this unique language even more in digital age.
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