Tuesday, July 21, 2009

BBQ Retail: Local Designers Create Pop-Up Boutique

It would seem like one of the year’s biggest understatements to say that consumers are hesitant to go shopping at the moment. Not only are the fashion conscious set reluctant to spend any money on new threads, but there’s a general sense that it’s irresponsible to be thinking of one’s wardrobe while the entire country appears to be teetering on the verge of financial collapse. So how can retailers take some of the sting out of spending?

By making customers feel like they’re at a BBQ with friends.

This past weekend in Greenpoint, Brooklyn, designer Mary Meyer teamed up with local brands such as Costalot Sunglasses, Round Designs , newly opened Parlour Salon, and Facade Vintage to throw a free BBQ featuring produce from Rooftop Farms and music by Mirror Mirror and Patrick Thomas. The event, which was held on the back patio of The Parlour Salon, beckoned passersby with balloons and the promise of free bang trims, beer, and a good time. Inside was a well curated collection of vintage clothing, and Mary Meyer was on hand showing her new menswear line. Meyer, who created the event as a way to showcase the talents of her fellow designers and friends, also acted as host to those curious about what goes on behind the makings of an indie fashion line.

Source: PSFK

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