Wednesday, July 8, 2009

Try Before You Fly Travel Agency is hoping their brand will change the way that people plan and purchase their travel. Combining slickly produced videos showcasing upscale resorts and sightseeing destinations with a booking service offering exclusive deals on flights and hotels, the company model is equal parts Travel Channel and travel agency. Add in a social media component, allowing like-minded travelers to connect and share experiences, and feels they have right mix of services to appeal to their target demographic of “affluent, urban consumers.”

Source: PSFK

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