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Voyage.tv is hoping their brand will change the way that people plan and purchase their travel. Combining slickly produced videos showcasing upscale resorts and sightseeing destinations with a booking service offering exclusive deals on flights and hotels, the company model is equal parts Travel Channel and travel agency. Add in a social media component, allowing like-minded travelers to connect and share experiences, and Voyage.tv feels they have right mix of services to appeal to their target demographic of “affluent, urban consumers.”
Source: PSFK
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