Experiment rapidly, embrace failure.
Apple
Every aspect of your brand should be as good as the product.
Zipcar
Stop selling products, start selling services.
GOOD Magazine
Set the agenda and let your customers spread the conversation.
Amazon
Identify parts of our business that could be offered as additional services.
Create the playground and let your customers define your offering.
Virgin
Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.
Stay flexible, allow your audience to dictate how your services or products are used.
IKEA
Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable.
Skype
Reach scale with free product, make money from premium services.
Full version of Good Brands Report 2009 download here
Source: PSFK
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