San Francisco’s Lombard Street Becomes Candy Land Game Board

In an extreme bit of experiential marketing, and to celebrate Candy Land’s 60th anniversary, Hasbro transformed San Francisco’s winding Lombard Street into a life-size version of the board game.

Two teams of children competed in a round of the game, those from UC San Francisco Children’s Hospital versus Friends of the Children. The reward waiting at the finish line was desert by Debbie Does Cakes.

source psfk