Tuesday, December 1, 2009

Duracell’s Crowdsourced Power Generation in Times Square

Duracell has hatched an interesting campaign in New York’s Times Square which offers a chance to participate in some crowd-sourced power generation.

The battery manufacturer unveiled their Smart Power lab last week, where visitors can come to charge gadgets for free, play Xbox games, and expend some energy to help power the 2010 numerals for the New Years Eve ball drop. The “Power Rover”, a stationary bike-like device will capture and convert users pedaling into electricity.

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