Friday, January 30, 2009

Definition of the day: ROI - Return on Ideas

Source: Idea Management

Monday, January 26, 2009

Eyebrow Dancing


The ad is by Fallon in London. I think I’m adding this to PSFK for personal reasons more than anything.

Friday, January 23, 2009

Interactive Sharpie e-cast Billboard

Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement – or carve them into a wooden desk – or even scribble profanities across the stall door in a public restroom. 

The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain. Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colors, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced. 

Source USA Cool Hunter

Thursday, January 22, 2009

The new business isn’t the same as the old business, just with computers.

See more here

Printing. Paper. Ink. RFID. And cleverer phones will be the perfect things to interact with these clever objects.

Marketing guru Russell Davies recently wrote up his notes on his latest presentation on his blog. Russell has been looking at how RFID and similar technology can allow brands to tell stories about their brands. He says that the world is moving to Post Digital and that for any marketer that thought the internet was complicated, they’re going to get a lot more confused. Technology we associate with the web - Twitter tweets, imagery, games and further information - is going to become infused in real products and those products will become their own communication channels. See more.
Source russell davies blog and PSFK