Hand Drawn QR Code for Marc Jacobs

The QR code, used to store and decode small bits of data via printed symbol, received an artistic rendering by SET as part of its campaign for Marc by Marc Jacobs. The QR patterns—usually a stark, blocky, black and white pattern—are here re-imagined in a sketchy and stylish fashion, accompanying the label’s Miss Marc mascot. The new code will be part of a website available only to Japanese mobile devices.

Source:PSFK

NYC Gallery Hosts Internet Only Exhibits

In the past year or two we’ve seen both magazines and books move to an electronic format — but now, a gallery in the Chelsea art district of NYC is taking a large portion of their collection online. Called “The Project Room” and located at dinterfineart.com, the site showcases works which can only be seen online and are available for two months before they are archived on the Gallery’s website. This allows Dinter to showcase new and emerging artists while still being able to dedicate their main space to larger scale works. Dinter Fine Art has hosted a “Project Room” on it’s website since March 2004, the first “project room” featuring a collaboration between Brian Belott and Taylor McKimens, titled “Lost & Found”. You can visit “previous projects” for all archived editions.

Source: PSFK

NYC Hotel Creates Elevator to Heaven & Hell

In a new video installation for The Standard Hotel in NYC, artist Marco Brambilia (director of Demolition Man) and Toronto based studio Crush have created a moving mural inspired by Dante’s Divine Comedy which utilizes over 400 video sources, including samples from several films. The installation has been placed in one of The Standard’s elevators and when guests look through a viewport it simulates an ascension to heaven or, if you’re on your way to the street, your descent to hell.

Click here for a Q & A with creator Marco Brambilla and video

Source: PSFK

Dramatic Ad Uses Eye-Tracking to Change Content

A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of a happy couple. When the ad is not being looked at, the image shifts to a man punching a woman. A slight delay allows the change to be viewed. It’s a very effective use of the technology that really helps get the message across.


Source: PSFK

The 10 Most Creative People in Marketing and Advertising

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky
He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his Miami-Boulder shop for his brand of irreverence.

2. Lee Clow, Global director of media arts, TBWA\Worldwide
The originator of West Coast-style advertising has spent 45 years elevating the humble slogan to Hollywood-level entertainment. In addition to dreaming up the Energizer Bunny and the Taco Bell chihuahua, Clow's also been Steve Jobs' ad henchman for the past two decades.

3. Jeff Goodby, Goodby, Silverstein & Partners
The former copywriter led one of the industry's most graceful transitions from traditional shop to new age interactive agency.

4. Dan Wieden, Co-founder, Wieden + Kennedy
The creative mind behind decades of Nike work built one of the largest independently owned ad agencies in the world.

5.Robert Greenberg, CEO and global chief creative officer, R/GA
The special effects geek had the foresight to evolve his 1970's production house into one of the most technology-driven interactive powerhouses on Madison Avenue.

6. Michael Francis, CMO, Target Corp
He led one of the most radical reputation facelifts in retail history by transforming the discount big box chain into an icon of design chic.

7. Robert Saville & Mark Waites, Co-founders/Co-Creative Directors, Mother/London
The creative entrepreneurial Brits (along with their other cofounders) kick-started the new model for the 21st-century ad shop more than a decade ago.

8. Paul Woolmington, Founding Partner, Naked Communications
The media maestro successfully disrupted the U.S. advertising scene with his agency's approach to media agnosticism.

9. Greg Hahn, Executive Creative Director, BBDO
One of the most awarded copywriters in the industry continues to give a human voice to corporations like Citibank, eBay and HBO.

10. Noah Brier, Head of Strategy, Barbarian Group
His knack for guerilla social media anthropology continues to inform interactive advertising campaigns for brands like GE and Dove.


Source: PSFK

The 10 Most Creative People in Architecture

Which architects have the most unusual, influential visions for the field?

1. Will Alsop, ALSOP Architects

2. Yansong Ma, MAD architects


3. Minsuk Cho and Kisu Park, MASS Studies

4. Rem Koolhaas, OMA

5. Winy Maas, Jacob van Rijs and Nathalie de Vries, MVRDV

6. Shigeru Ban, Shigeru Ban Architects

7. Jacques Herzog and Pierre De Mueron, Herzog & De Meuron

8. Thom Mayne, Morphosis Architects

9. Zaha Hadid, Zaha Hadid Architects

10. Norman Foster, Foster + Partners



Full version
Source: PSFK

The 100 Most Creative People in Business according to FastCo

When Fast Company magazine constructed a list of 100 creative innovators not every industry could be well represented. Below you will find lists that highlight the top 10 in a variety of industries:



Full version
Source: PSFK