PricewaterhouseCoopers speech about Global Entertainment & Media Outlook for coming 5 years stated that global ecomomy will defenetly overcome current crysis, but changing behavior of customers will never be the same. Current situation in economy foresed digital transformation. Thanks to downturn, customers changed. Now agency must change their business models because there is no place to hide from the future.
Tuesday, June 23, 2009
Old times are gone and never come back
PricewaterhouseCoopers speech about Global Entertainment & Media Outlook for coming 5 years stated that global ecomomy will defenetly overcome current crysis, but changing behavior of customers will never be the same. Current situation in economy foresed digital transformation. Thanks to downturn, customers changed. Now agency must change their business models because there is no place to hide from the future.
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