Seven +1 rules of visual branding by Ohlson Smith

We started with the these:
1. You should now and feel the brand
2. There no place for visuall errors in brandig
3. If you want to stand out, don`t follow generic visual codes
4. If your emploees live your concept, customers even will
5. Brandind is not static, times rapidly changing, so brands do
6. You must be different, there no more place for common things
7. Visual idea held together all brand parts

During the masterclass disscussion together with Ohlson Smith we figured out anower +1 rule which is following:
8. you are not just an agency, supplying branding solutions. You should be real part of branding process and share all clients responcibilities.