Thursday, March 12, 2009
60BAGS: Reusable Shopping Bags Decompose in 60 Days
60BAGS is a line of disposable bags that can decompose in about 2 months. They are sturdy enough to be used repeatedly, but are made out of a specially designed material that will break down quickly when disposed of.
60BAG explains:
60BAGs are the perfect natural answer to the environment’s needs. They are biodegradable carrier bags made our of flax-viscose non-woven fabric. Its material was scientifically developed and manufactured in Poland. The flax-Viscose fabric is produced with flax fiber industrial waste, which means it doesn’t exploit any natural resources and requires minimal energy during its production. This highly innovative technology enables the bags to naturally decompose approximately 60 days after being discarded, which means they don’t require expensive recycling or disposal in landfills.
60BAGs a breakthrough advance over the so-called “green bags” produced with polypropylene material, as well as the thick plastic bags given away by most clothing retailers. 60BAG is a great commercial opportunity for the companies committed to supporting an eco-friendly lifestyle.
Source PSFK vis 60BAG
Tuesday, March 10, 2009
Banksy about crisis
Since becoming increasingly commercial and globally successful, London-based street artist Banksy has decided to sell one of his sought after pieces for pennies – or rather, literally a penny. With the help of sponsors Brahma beer and Artichoke Ltd, Banksy is allowing art buyers and enthusiasts to bag a bargain in the recession. The initiative is based upon an online lottery with which you register, where you’re allotted a number to take along to a secret venue on 27th March, where a winner will be picked at random. The piece for sale, Trolleys, is currently on display at a pop up store in Carnaby Street and worth around £2,500.
Source sloshspot via PSFK
Diesel private dinner
Sick of going to the opening of an envelope new store opening party? The tried and tested formula is safe, uninspiring and obvious. (Eg. celebrity invites, cult dj spins some safe retro tunes and the real consumer is supposed to be inspired by this out pouring of elitism to then visit said store.) Always ready to challenge the status quo, Diesel's new store on Fifth Avenue in New York took a decidedly different approach at a time when consumer behaviour and creative marketing is not only revered but essential.
Street teams also gave out free goodies in key spots alongside the intimate window dinners in an attempt to catch the busy eyes of the press who were running with blackberries in hand from Fashion week's shows to parties.
Bravo to Diesel for their creative, inspiring and well executed campaign that should hopefully set the bar for economic-chic alternatives for store openings!
Bravo to Diesel for their creative, inspiring and well executed campaign that should hopefully set the bar for economic-chic alternatives for store openings!
Titled "Five on Fifth", the guerrilla marketing campaign for Diesel allows the consumer on the street to witness real life installations in their store windows. Intimate dinner parties that would normally be held behind closed doors were staged in the windows featuring famous New Yorkers. Each night was a different theme (cleverly organised to appeal to a cross section of consumers) with a club night featuring key dj's like Richie Rich, Kenny Kenny and Patrick McDonald, a sports night with the key players from the New York Giants and then a Fashion night featuring the girls from Ford Models.
Source Kate Vandermeer cool Hunter
Wednesday, March 4, 2009
Trend One: THE FUTURE MICRO-TRENDS IN MEDIA, MARKETING AND TECHNOLOGY
Source Nick Sohnemann, TrendONE Hamburg
Pun your way out of trouble
Kenneth Cole is becoming notorious for pun-filled copy that makes light of current events (after 9/11, Cole famously put up a billboard in New York reading “God Dress America”). Now the American clothing retailer is adopting the light-hearted approach to appeal to the credit-strapped consumer during the most difficult economic situation in living memory. “The future is about to be redressed,” reads one store window, while another urges us to “Avoid bare markets.” (Bare = bear, geddit?) Men are told to “Cover your ass-ets,” women to “Become a stimulus package.”
Are we to think the Kenneth Cole brand is so crassly shallow that we should buy from it out of sympathy? Or are consumers, tired of the doom-laden hyperbole, ready to gravitate to a brand that’s making a joke of it all? What is the role of humor for a brand in an anxious world? Maybe it is in Mr. Cole’s ken.
Source JWT’s AnxietyIndex
Monday, March 2, 2009
Future by Microsoft
At the Wharton Business Technology Conference, Microsoft’s Business Division president Stephen Elop presented a video that predicted the uses of technology in the year 2019. The video shows future technologies that Microsoft Labs are considering including a wall that connects two classrooms in different parts of the world, lots of old school tech that connects with other stuff, touch displays, electronic newspapers and there’s a bit we love where someone photos someone’s presentation with their laptop and then takes their shot and starts interacting with the ’smart’ items in it.<a href="http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:8d7a2ef7-84cf-4daf-9a4d-2531c273f756&showPlaylist=true&from=shared" target="_new" title="Retail Future Vision">Video: Retail Future Vision</a>
Source MSN, PSFK
Source MSN, PSFK
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