OLED Wallpaper To Render The Light Bulb Obsolete?

Welsh company LOMOX Ltd. has been awarded £454,000 grant from the UK’s Carbon Trust organization to further develop its organic light emitting diode technology (OLED), bringing hyper-efficient lighting solutions to homes, businesses and roadways. The technology uses electrical current to stimulate chemicals on a surface to produce light and only requires between three to five volts to run, making it 2.5 more efficient than current energy saving light bulbs. Due to its flexibility, OLEDs have the potential for numerous applications from lighting virtually any display – TVs, computers and mobile phones – to entire walls and road signs, and can be powered by greener alternatives such as solar.

And while the OLED technology has been around for several years, concerns over its overall costs and durability have proven to be obstacles to its widespread adoption, challenges that LOMOX believes it has overcome. Assuming that’s the case, the company hopes to roll out the first applications – for outdoor signage and displays – by as early as 2012.

Tesla Christmas Tree

Christmas may be over, but I had to share this amazing Tesla Christmas tree. Measuring a huge nine meters (thirty foot) high, the Christmas ‘Tree’ was created using 500,000 volts of electricity and a ‘lightning machine’, or Tesla coil.

West-Australian-based consultant physician (and amateur physicist) Peter Terren is behind the festive, power-hungry electrical theatre, first making international headlines in April 2009, when he posed as Rodin’s ‘The Thinker’ whilst channelling an electrical current beneath a semi-circle of sparks. Based on an earlier electrical creation in 2007, the ‘tree’ only looks like white sparks to the naked eye, photographed above using long-exposure.

Sneaker As Controller: adidas Builds An Augmented Reality 3D Virtual World

Adidas will be equipping their newest line of mens’ sneakers with the technology of augmented reality; users will have to hold up the tongues (holding the embedded code) of their sneakers to their computer’s webcam. Out pops a virtual 3-D world that they can navigate using their sneaker as the controller to alter the depth of view and angle of their experience. The global shoe brand plans to release three more augmented reality games (a skateboard game, a Star-Wars-like game and a music-based game) all built by developer xForm, adding more life force to this virtual neighborhood. The shoes will be available from February 2010.

Новый год в IQ

Как известно, лучшие вечеринки мы устраиваем для себя. В этом году мы осознали, что важно не только "КАК Новый год встретишь", а и "С КЕМ Новый год встретишь". И пригласили своих любимых клиентов и друзей в гости на нашу новогоднюю вечеринку. Близких друзей набралось вполне прилично. Кто почему-то не успел или не смог приехать – ждите следующего праздника, смотрите и завидуйте

Еще раз раздеть брюнетку

Наверняка многие видели рекламу "Голое КАСКО" (ссылка) с женщиной, выбрасывающей из окна машины красное платье. Наверняка многим она показалась смутно знакомой… Наверняка многие до сих пор пытаются вспомнить, где они ее видели. Ответ: в ролике «Лифт» из нашей кампании для Альфа-Банка "Честным быть выгодно" . Там эта женщина снимала платье в лифте. И очень впечатлила "АльфаСтрахование". Так кампания нового продукта "КАСКО, в котором нет ничего лишнего" с легкой руки IQ marketing превратилась в "Голое КАСКО".

Отчетное видео Scribbler

отчет from Nastia Nekrasova on Vimeo.