Для печати - полный эксклюзив. Это один из моментов сегодняшнего "финансового" дня.

Семинар начал Джулиан, который поприветствовал руководителей (в большинстве собственники) агентств и пообещал, что его инициатива - помогать нам не выживать, а жить получит продолжение, а потом представил Фила Томаса - директора Каннских Львов и Евробеста. Фил много говорил про значение независимых и нашего успеха для комьюнити.... А я ему возьми и задай вопрос: "Фил, если мы такие важные, что же вы награждаете в Каннах только Сеть Года?". Он в твоем духе отвечает: "Спасибо за вопрос! Но знаете, Наталья, задали вы его вполне своевременно, так как именно сейчас мы обсуждаем - не ввести ли нам награду Независимое Агентство года на Каннах - 2010." Вот так.

Тренд, однако.........

Dramatic Ad Uses Eye-Tracking to Change Content

A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of a happy couple. When the ad is not being looked at, the image shifts to a man punching a woman. A slight delay allows the change to be viewed. It’s a very effective use of the technology that really helps get the message across.


Source: PSFK

The best speech on Cannes Lions 2009: Lean Mean Fighting Machine

These guys are really cool! Their message is strong and clear: If you are not having fun you are not doing it right. Main points of Lean Mean Fighting Machine are follow:
1. Have fun and tell your stories

2. Dont be affraid to look stupid

3. Please use dirty words

Why is storytelling so successful today?

Because humans practice a lotFurther history of storytelling will be presented you in July 2009. Please welcome and join us. And other oucom from this speech is my new position at IQ marketing wich is following

________________
Nikolai Khlopov
Chief storyteller

Тел. : (495) 500-5577
Факс : (495) 500-5588
E-mail: khlopov@iq.ru

Адрес: Россия 105005, Москва
Наб. Академика Туполева, 15, стр.15, 8 эт.

Spike Lee about storytelling

How to be successful in storytelling today? On Accenture seminar actor and film director Spike Lee discuss his recipe for that. He said that we need just try to keep it simle and then tell your story.

Kofi Anan and Bob Gandolf: If we stop CO2 polution right now the situation will change only in 40-50 years.

Please enjoy Dentsu sushi patry

If you are hungry and want real sushi from Japan you must visit Dentsu sushi bar here and taste some of these delicious things
Please note the quality of the product!

What do we know about Asia?

Dentsu share their knowledge about Asia. Now we are common with some japanese insights as this one
This is modern greeting in Japan that means that this country is...To be competetive in modern world japanese work too much. It seems that they even dont sleep!
Sonds like a joke for you, than that do you say about this... He sits just near me during one seminar. Sorry for quality but that boy really sleeps till applouse.

Design is what may innovation happens

Because design could help everyone to stay in childhood forcing our ability to dream. It forces our imagination and let us play. Rodney Fitch CBE , Chairman and legendary Fitch Chief Executive Officer figured out that design is the only one languagethat connect people from different countries all around the world.

 We do care about design because all of us clearly understand it. It is form of unique art form that share values of humans in forms of metaphors then people communicate their life experience about life and places. 

Usage of design is sort of participation in different experiences via diesign objects. We should use design to communicate ideas worldwide via this unique language even more in digital age.

And YES we saw the sea!

;) and got a little bit cazy because of itand perform a little public prosecution for some members of our team.

Future digital agency structure by R/GA founder Bob Greenberg

We were somehow dissapointed after his speech about marketing in a cloud which was performed last Wednsday in partnership with HP. It was... let us say politly... ordinary. You know this mark is equal to C (3) mark for such visioner like Bob Greenberg.But he `returned` on his masterclass for young Lions focused on Future digital agency structure. It was real vision supported with examples from R/GA history of success.
We know what we must change us. Now we know what to do. Let`s discuss it on our meeting on one of our Thursday` morning meeting. Please feel free if you want to ask us any

What`s next? New Directors Showcase

Saatchi & Saatchi presented their annualy New Directors Showcase. We saw real line here. Even it was first time on this Cannes Lions festival then we must fight for seats in Grand Auditorium. But we won them! And wil provide you more this set of videos later in Moscow via youtube translation. Place and time TBD.

Share with us The Who songs performed live in Cannes by Roger Daltrey

Please enjoy this video from Cannes stage

and here they are in 1985

Congatulations we are banned as spammers by blogspot because of amount of our posts here for such short period of time!

No time to eat! Just work.

But we need to eat something... Even Canness boards.
Dont worry this is rice papper ;)

Like in old colonial world...

No comment... But we must do something Photo from Microsoft seminar!

Wanna fun click here

ADOBE humor http://makemylogobiggercream.com/

The history of storytelling

Contagious and Leo Burnett create very interesting theory about storytelling history. According them it started about 30K BC the cave pictures and now we still have them onboardand now we still have the same 7 basic story plots... Hmm... We were so impreesed by them that we decided to share this knowledge with you. Because today we have a lot of amazing examples of anicent stories. There are huge number of them. We like this one.

May be you will like others. But lets discuss them later. The rest part wil be presented in Moscow in July 2009. Date and place TBD. So please welcome.

Let`s love crisis

Fernando Vega Olmos, Creative Chairman of Continental Europe and Latam - JWT loves crisis. Because he is from Argentina. County thant knows about crisis a lot of stuff that he shared with us. So we are from Russia may be we shool llook for some advantages in crisis too?
He share his brilliant vision about crisi - this time gives us not only troubles and looses but impulse to change somthing by investing in things that we love.
So guys I`ll present you his story in Moscow later. The best speech today. So all of you are welcome. Time and place TBD later. And we have presents (LEGENDARY UNIQLO t-shirts) for those who know the right word which define Fernando`s approach to life in crisis. Please write it in comments here. We will share right answer tomorrow.

The passion of digital communication

On AdAge seminar participants figured" out the only thing that connect people today. Through cultures, time and different media. This substance is - passion. Passion to foootball, movies, gaming ang many other... So digitality provide us uniqe enviornment to free our passion to life. Thats why humans looking forward digital communication. Not because sertain measurement of value in digital world but because it makes sence/passion for us.