Учиться, учиться и еще раз учиться: IQ marketing проводит спецкурс по newmedia на факультете журналистики МГУ.

И снова Николай-любитель-поговорить-Хлопов нашел место, где он совершенно спокойно сможет раскрыть некоторые секреты IQ marketing! На этот раз он поделится трендами в области развития новых медиа со студентами факультета журналистики МГУ. Если Вы хотите вспомнить свою студенческую пору или просто интересуетесь медийными трендами, Вам всего лишь нужно самостоятельно попасть в здание журфака… Мы ждем Вас каждый четный четверг в 10.30 в аудитории 220. Схема проезда ниже

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Pupils, let's study maths

In the UK the government has launched an online campaign to encourage more children to study maths and science.

It's a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds :) in order to realize the variety and breadth of careers that science and maths qualifications can lead to.

Source: PSFK
web site: http://www.futuremorph.org/scienceandmaths/#/intro

Finguistics: Educational Game for Microsoft Surface

UK educational software company RM is developing a game for the Microsoft Surface touch-table PC, as shown in a behind-the-scenes video by YouTube user UKDPE. In addition to providing information on the Proof of Concept game Finguistics, the video visually demonstrates how the Microsoft Surface works, in addition to its educational (and beyond) possibilities.

Source PSFK

New Teaching Philosophy: Use Video Games

Educators have occasionally used video games to supplement traditional classroom tools, but the practice is on the rise. Games are seen as an easy access point, where school work can meet kids in a space that they already enjoy playing in. Video games are chosen that have challenges and processes reflecting the subject matter at hand, giving students a more complete immersion in the material.

The Christian Science Monitor reports:

“If you, as a teacher, are satisfied with engaging only 15 percent of your students, then you’re failing the majority,” says Mr. Dubbels. “The big idea is to identify what students are already invested in, and that’s video games.”

Less than 1 percent of schools teach through video games, according to Marc Prensky, author of “Don’t Bother Me, Mom – I’m Learning.” But those that do laud games as a way to help develop 21st century skills, such as collaborative problem solving, multitasking, and networking. Some educators compare game play to the scientific method: Players enter a phenomenon that doesn’t make sense, observe problems, form hypotheses, and test them while being mindful of cause and effect.

CSM: “Video games start to shape classroom curriculum”

Source PSFK