The Future is on It's 6th Coffee Alread

Международный издательский дом Conde Nast запустил в Лондоне цифровую outdoor-кампанию в поддержку британской версии своего журнала Wired UK. Особенность рекламного проекта Conde Nast заключается в том, что слоган кампании меняется в зависимости от времени суток. Утром (с 5 до 8 часов) на экране можно увидеть сообщения: The Future is on It's 6th Coffee Already («Будущее уже пьет шестой кофе») и The Future is Wide Awake («Будущее полностью проснулось»). В течение дня они несколько раз меняются. Заключительным является слоган, который транслируется с 7 часов вечера до 5 утра – The Future Never Sleeps («Будущее никогда не спит»). Адресная программа акции включает LCD-экраны, размещенные на эскалаторах и платформах железнодорожных станций, и цифровые билборды в лондонском метро.

Sousce Outdoor.ru via E-xecutive

Has Crowdsourcing Gone Too Far?

As much as the internet has fueled innovation through the free exchange of ideas and collaboration with anyone across the globe, are we also remaking a market economy that only benefits those on top who control the mass lines of distribution? Wired considers the pitfalls of crowdsourcing - a phenomenon once heralded for its ability to disrupt the traditional model of business by leveling the playing field for experts and amateurs alike - as more and more companies leverage its potential to their advantage which turns out, might not be beneficial for everyone involved.

Witness the upheaval afflicting the design industry, sparked by the rise of so-called “spec design” sites likecrowdSpring and 99designs. Customers post creative briefs directly to the community, which then competes to create a design that best fits the clients’ needs. A typical “assignment” will draw dozens of submissions. The winner receives a nominal fee (as little as $200), and the client receives a logo or website design at a fraction of what a professional agency might charge. The losers get zip, which goes a long way to explaining why working on spec (”on speculation,” or without guarantee of payment) has always been considered the work of last resort for writers, designers and other creative professionals.

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Home Sweet Office: Telecommute Good for Business, Employees, and Planet

Ever since OPEC vexed Jimmy Carter into wearing a cardigan, telecommuting has been touted as a fix for what ails the US office worker — the agony and expense of commuting, the drudgery of cubicles, the shortage of family time.  Situation in Russia IQblog: Вне зоны офиса. 

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Source WIRED, Brendan I. Koerner (brendan_koerner@wired.com) is Wired's Mr. Know-It-All.

Assembling Internet Images Into a Garden of Webly Delights

Give Hieronymus Bosch a Mac Pro with two 3.2-GHz Quad-Core Intel Xeon processors and 32 gigs of RAM, unfettered Internet access — and some electricity — and you have Case Simmons and Andrew Burke's You Can Live Forever in Paradise on Earth. The duo raided image forums like 4chan and 12ozProphet (plus Flickr and Google Image Search) and collected thousands of files to assemble into four mural-sized collages. The series, accompanied by audio composed entirely of samples from the Internet, is on view at LA's Kim Light/Lightbox gallery through November 1. "We crash our computers almost every day," Simmons says. They're gonna need a bigger Mac.

Source WIRED