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Banksy's first film

Banksy's first film will premier to the public for the first time at the Sundance Film Festival.

All About Video Games

Source: PSFK

Alfa Romeo: car sale

This billboard is a part of the sales promotion campaign of Alfa Romeo during the Brussels car fair. They’ve converted 50 bus stop shelters all around Belgium into walls on which people could put their car for sale. Because the new Alfa Romeo’s are so cheap they figured people would be wanting to sell their cars. The only risk involved with a campaign like this one is people putting their own Alfa Romeo’s for sale.

Bubble Wrap Ad Brings Fresh Air To The City

The Swiss mountain resort Braunwald is a car-free environment. Agency Wirz BBDO has produced a series of urban-based billboards, promoting the resort. The ads are lined with mountain air-filled bubble wrap, encouraging city-dwellers to pop the bubbles and breathe it in.

Source:PSFK

Keeping Actors Young Forever Using “Avatar” Technology

Entertainment Weekly’s Popwatch blog has highlighted an interesting idea – what if the technology used in the movie “Avatar” could help keep actors “young forever”? Director James Cameron explains that the scanning process is so detailed that current scans of actors could be used indefinitely:

In a way, Cameron has already pulled off this trick: Sigourney Weaver appears to drop 20 years whenever she slips her consciousness into an alien body in Avatar. But Cameron’s facial scanning process is so precise—zeroing in to the very pores of an actor’s skin—that virtually any manipulation is possible. You may not be able to totally replace an actor—“There’s no way to scan what’s underneath the surface to what the actor is feeling,” the director notes—but it is now theoretically possible to extend careers by digitally keeping stars young pretty much forever. “If Tom Cruise left instructions for his estate that it was okay to use his likeness in Mission Impossible movies for the next 500 years, I would say that would be fine,” says Cameron.

Source: PSFK

Social Media Revolution

A Visual Depiction Of How Much Data Americans Consume Daily

Morphie Credit Card Reader For iPhone

Last year, a software update to the iPhone system allowed for applications to work with peripherals and CES 2010 will see a number of innovations announced at the electronics show. iPhone accessory maker Morphie plans to launch a reader that connects to the iPhone and allows the user to swipe cards through it, like you would do a check-out. While the iPhone already has an-app-for-that for credit card transactions it will be interesting to see the impact on retail, entertainment and even peer to peer trade when devices like credit card readers for phones become more prevalent.

OLED Wallpaper To Render The Light Bulb Obsolete?

Welsh company LOMOX Ltd. has been awarded £454,000 grant from the UK’s Carbon Trust organization to further develop its organic light emitting diode technology (OLED), bringing hyper-efficient lighting solutions to homes, businesses and roadways. The technology uses electrical current to stimulate chemicals on a surface to produce light and only requires between three to five volts to run, making it 2.5 more efficient than current energy saving light bulbs. Due to its flexibility, OLEDs have the potential for numerous applications from lighting virtually any display – TVs, computers and mobile phones – to entire walls and road signs, and can be powered by greener alternatives such as solar.

And while the OLED technology has been around for several years, concerns over its overall costs and durability have proven to be obstacles to its widespread adoption, challenges that LOMOX believes it has overcome. Assuming that’s the case, the company hopes to roll out the first applications – for outdoor signage and displays – by as early as 2012.

Tesla Christmas Tree

Christmas may be over, but I had to share this amazing Tesla Christmas tree. Measuring a huge nine meters (thirty foot) high, the Christmas ‘Tree’ was created using 500,000 volts of electricity and a ‘lightning machine’, or Tesla coil.

West-Australian-based consultant physician (and amateur physicist) Peter Terren is behind the festive, power-hungry electrical theatre, first making international headlines in April 2009, when he posed as Rodin’s ‘The Thinker’ whilst channelling an electrical current beneath a semi-circle of sparks. Based on an earlier electrical creation in 2007, the ‘tree’ only looks like white sparks to the naked eye, photographed above using long-exposure.

Sneaker As Controller: adidas Builds An Augmented Reality 3D Virtual World

Adidas will be equipping their newest line of mens’ sneakers with the technology of augmented reality; users will have to hold up the tongues (holding the embedded code) of their sneakers to their computer’s webcam. Out pops a virtual 3-D world that they can navigate using their sneaker as the controller to alter the depth of view and angle of their experience. The global shoe brand plans to release three more augmented reality games (a skateboard game, a Star-Wars-like game and a music-based game) all built by developer xForm, adding more life force to this virtual neighborhood. The shoes will be available from February 2010.

Новый год в IQ

Как известно, лучшие вечеринки мы устраиваем для себя. В этом году мы осознали, что важно не только "КАК Новый год встретишь", а и "С КЕМ Новый год встретишь". И пригласили своих любимых клиентов и друзей в гости на нашу новогоднюю вечеринку. Близких друзей набралось вполне прилично. Кто почему-то не успел или не смог приехать – ждите следующего праздника, смотрите и завидуйте

Еще раз раздеть брюнетку

Наверняка многие видели рекламу "Голое КАСКО" (ссылка) с женщиной, выбрасывающей из окна машины красное платье. Наверняка многим она показалась смутно знакомой… Наверняка многие до сих пор пытаются вспомнить, где они ее видели. Ответ: в ролике «Лифт» из нашей кампании для Альфа-Банка "Честным быть выгодно" . Там эта женщина снимала платье в лифте. И очень впечатлила "АльфаСтрахование". Так кампания нового продукта "КАСКО, в котором нет ничего лишнего" с легкой руки IQ marketing превратилась в "Голое КАСКО".

Отчетное видео Scribbler

отчет from Nastia Nekrasova on Vimeo.

Google & QR codes

Every day it's a little less clear where the online world begins and the offline world ends—or vice versa. Case in point: a new effort just launched by Google uses window decals to help the most searched-upon local retailers forge online connections from the bricks-and-mortar store.

How it works? As part of its Favorite Places on Google effort, the search giant has identified more than 100,000 local businesses in the U.S. that are searched upon most often by users. They include restaurants, stores and other establishments in more than 9,000 towns and cities across the nation, and each one of them will soon receive a window decal from Google featuring a scannable QR code. Patrons and other passers-by can then scan that code with any of hundreds of mobile devices—including iPhone, Android phones, BlackBerry and more—and be taken directly to that business's Place Page on their mobile phone. There, they can find reviews and coupons or "star" the business as one they want to remember for later; soon, they'll be able to leave reviews as well. Apps that can read the QR codes include the USD 1.99 QuickMark app for iPhone users.

Art Installation Made From 10,000 American Apparel Shirts

Sure American Apparel has always considered it’s Tees art- but now the artists themselves have begun to use them as a medium. For this year’s Shenzhen Biennale, Los Angeles based design group Ball-Nogues Studio have come up with a full-scale installation using 10,000 AA shirts. The result is something one part Cristo, one part pure downtown LA.

Housekeeping goes social (and mobile)

Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. The insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.

Esquire uses AR gimmick to generate buzz

This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is unveiled.